#Cool wordmark logos series#

Art Deco, Scandinavian design, or Boho failed to make a fresh appearance in 2022, as many businesses and creators were craving pragmatism from one side and a new artistic vision on the other. Since animated logos are applicable only in digital design, the inability to go out to the masses played a cruel joke on them, and the main feature - animation - became a disadvantage.įinally, the fate of any trend is determined by many factors: from the social environment to separate tendencies of the digital world. By itself, animation continues to arouse the audience’s attention, and this is a winning technique for branding presentation - but unfortunately, it didn’t prove viable. The same happened to animated logos, one of the most promising logo trends back in 2021. There have been quite a lot of them in the past few years, so the community has tired of it. However, we can safely say that, for example, negative space or 3D, which were extremely popular before, are unlikely to become the main character of the logo design this season. Most of the trends at their peak have been with us for quite a while, so you shouldn’t expect any global changes. Obviously, no clear boundary would separate the logo design trends of 20. So in 2023, I am looking forward to more gradients, and I wonder if they’ll go muted in simplistic style, too.

#Cool wordmark logos series#

But then, in 2020, followed a whole series of redesign projects centred around gradient logos, from two-color gradients of Facebook Messenger or Avon to a gradient rainbow of Discovery channel and Adobe’s main logo. It seemed that designers would never get back to them. Looks like a sign for a logo designer to start with soft colors and switch to vivid ones only in case of emergency.Īnother aspect of this trend is gradient logo design, which started gaining momentum not so long ago. But isn’t the survivorship bias? While some companies diligently maximized saturation and played with neon palettes, others opted for muted colors - and for good! Just look at the new identity for Baskin Robbins, a company that also tried itself in vibrant logos last year. Abbyy or Creative Cloud show an example of ultimate color proficiency, and the saturated tones look natural on their websites, social media or printed materials. They attract too much attention, and there can be pretty much trouble in implementing them into the brand’s design system. A symbol-based logo is far more flexible, and its delicate appearance is a bonus, not an end in itself.īright colors are capricious and hard to work with. Mainly, this logo trend isn’t about visual beauty and style but convenience. They make it possible to create a single logo design that will look well everywhere - or it will be less tricky to divide it into separate elements.

And here come the simplified versions or brand new minimalist logos, which save lots of designers’ time and effort. Realistic logomarks are pretty cumbersome and inconvenient, especially when placed on smaller screens or compact business cards. Instead, responsiveness is a natural feature of a logo, and the movement of symbolism and minimalism just proves it. Today hardly anyone considers responsive logos as an independent phenomenon or trend. For this purpose, designers could remove the wordmark, simplify or hide the logomark. These were the logos that could be adapted to the varying screen size or another medium.

You probably remember responsive logos, the term which was introduced around five years ago. In fact, it is about fonts, too - but this happens less frequently and is more associated with the global typography trends and the overall popularity of minimalist types. It’s vital to note that the logo trend of basic geometric shapes doesn’t strictly refer to logo marks. And there sure will be more notable examples illustrating this primary logo trend. This year a similar redesign from Citroën followed. For example, last year KIA or Google redesigned their logos (which initially were quite simple and reserved) using simple shapes. The principle “Less is more” isn’t new in design, nor is this a stand-alone logo design trend. Finally, negative space is another great way to adopt simple geometry and sustain visual interest. Or, on the contrary, switch to black & white and bring this minimalist effect to a maximum. In compensation, designers suggest using a vibrant, high-contrast color scheme (sometimes associated with a brand story even better than the logo itself). Basic geometric shapes are various triangles, circles, squares, dots, and lines, which bring logo designs to a simplistic image.